Tweet tweet, the bird is back. No, not big bird silly, but the Twitter bird. Yes, Larry (the original name of the bird, and no I did not know this before) is set to be the only image used for its logo. Twitter has announced that the bird will be the sole branding logo for the website and no textual description is needed. Therefore they have eliminated the previous ‘Twitter’ worded logo and replaced it with the original bird most associated with the site.
Twitter describes its inspiration for the logo:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
The website has revamped its design and updated its logo to reflect the new brand. With this change of logo, a nice move if I say so myself, the bird will be a unique and easily recognizable image, if not already. Obviously a good move for the company. Much like other large and symbolic brands such as Nike and Apple, the image will say it all.
The logo will be simple, but less is more. I have to admit that I am a little taken aback that the bird will become less of a creature, with its less furry nature, but at the same time it’s a good move for the company to create their symbol. I always think about it as creating it simple enough so anyone can draw it without looking, that’s when it becomes legendary. Maybe that’s what they’re going for too?
What do you think about this new Logo? Does the change make any difference to you? Be sure to let us know by commenting below and subscribe whilst you’re at it!