Facebook has created a dedicated page to the Olympics, featuring athlete’s pages, and links to teams and sports. This was announced at an event in London, in the face of Twitter’s partnership with NASCAR. The page is ‘liked’, and users can view the pages for many of the athletes competing. In addition it has quick and easy links to the all the teams competing, and all the sporting events to take place at the London 2012 Games. It will also provide the latest updates with regard to the Games.
Users can choose which type of update to bring into their newsfeed, as they are invited to ‘Like’ the sports, athlete or team pages. This move is set to bring the world’s biggest sporting event closer into our interests through this interaction via Facebook.
At the moment, there are just a couple of hundred athletes on the site, but many more are set to be added before the start of the Olympic Games.
This new Olympic Hub arrives just after a Twitter announcement informing that they will be doing more to promote the companies/brands associated with Twitter. Twitter’s sports league partner NASCAR will benefit from featured Tweets, pics and perspectives from NASCAR drivers, celebrities, commentators, the crew and the fans. This will all be on one Timeline.
Both social networking giants are pushing for users to visit their respective Olympic portals to benefit, and show to the brands how interaction on their sites can spread stories and releases virally.
Unlike Twitter, Facebook’s page is not due to an official partnership. The International Olympic Committee attended the launch of the Olympic Hub, but did not officially partner. Instead the IOC ‘helped’ Facebook. Because there is no official tie up, Facebook’s page is clean from all adverts. Since there is no partnership, Facebook is not allowed to reap profit from advertisements alongside content that is of an Olympic theme.
Twitter and Google+ are said to be launching similar pages too, so soon we will be able to compare each dedicated site.
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